Cake Culture

Digital Marketing Campaigns & Website Redesign

Cake Culture’s flagship location inside Ponce City Market in Atlanta is home to the most incredible mille crepe cakes. Their fusion dessert concepts spark awe and delight, and their lighthearted, playful approach to bringing cultures together through food served as the inspiration for the colorful marketing collateral seen in this project. For this client, I performed photography and videography services in addition to graphic design and digital content creation.

*Note: Cake Culture’s logo and brand identity were preexisting designs and are not my work. For this client, I worked within the existing brand framework to create digital layouts and short-form video content to supplement their 2024 social media marketing campaigns and website redesign.